Or what about the Budweiser's 'Wassup' commercials? A bunch of Budweiser drinkers were saying 'wassup,' which then reinforced the behavior of hanging out with friends and drinking Budweiser.

Remember the Kit Kat 'Gimme a Break' campaign? As people were taking a break and having a cup of coffee (trigger), the thought of a tasty snack popped into their head (emotion). When German music was played, more German wines were purchased. When French music was played, more French wines were purchased. A supermarket tested playing different types of music and measured the sales of wine.

Stories (is it delivered in a compelling story, not in a boring message) The author gives many examples of how each of these principles can make an idea contagious. Practical Value (are people eager to share the idea with friends) 6. Publicity (is the idea or product out in the public) 5. Emotion (do people care about the idea people share what they care about) 4. Triggers (is the idea associated with something that comes up often so it triggers people to talk about the idea) 3. Social currency (is it cool to know and spread the idea) 2. The six principles in making ideas contagious are: 1. Lots of examples of things that have gone viral Already praised by Dan Ariely and Dan Gilbert, and sold in nine countries, this book is a must-listen for people who want their projects and ideas to succeed. You will be surprised to learn, for example, just how little word of mouth is generated online versus elsewhere. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.Ĭontagious is filled with fascinating information drawn from Berger's research. It's more influential than advertising and far more effective.Ĭan you create word of mouth for your product or idea? According to Berger, you can. Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. Why do certain products and ideas go viral? Dynamic young Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.

Contagious by jonah berger